Measure the value and reach of your PSA airplay and share with stakeholders in Executive Reports, Annual Reports and Financial Statements.
Milestone PSA helps charitable and non-profit organizations chart a course through the development and production, distribution and outreach, and tracking and analysis of their public service announcement (PSA) campaigns.
PSA Development & Production
Organizations trust Milestone to track and analyze their previous PSA campaigns and develop engaging creative treatments for their next PSA Campaigns.
Milestone then brings together the very best creative and technical talent to create the finest PSA spots.
PSA Development & Production
Are You Getting Enough?
Hinterland Who’s Who
It All Adds Up
The Watchful Wife
PSA Distribution & Outreach
The success of an organization’s PSA distribution is dependent on their ongoing efforts to reach out and engage broadcasters and encourage them to support their PSA campaigns.
Milestone develops PSA distribution plans that target broadcasters and influence key decision-makers throughout the industry.
Milestone also helps organizations obtain PSA approvals from broadcast authorities; inspect, QC and add closed captioning to PSA masters; create PSA Campaign Backgrounders and Traffic Instructions; and prepare digital copies for marketing and outreach.
PSA Distribution and Outreach
PSA Distribution Plan
Milestone PSA helps charitable organizations develop distribution plans that set goals and define metrics for evaluating the success of their public service campaigns. Combined with our PSA Campaign Tracking and Analysis, clients get a turnkey service that includes strategy, distribution and monthly reports on your campaign’s value and reach.
Broadcast Television Mastering Service
Milestone PSA puts broadcast television masters through a rigorous Quality Control Technical Inspection to ensure they adhere to all SMPTE Broadcast Television Standards. Each broadcast master is also Closed Captioned (CC) to meet CRTC guidelines and broadcast television standards. Separate digital video files are then configured to meet individual broadcaster’s technical specifications.
Distribution and Outreach to Television Broadcasters
Milestone PSA helps charitable organizations reach out to television broadcasters with distribution of their broadcast television PSA masters, PSA Campaign Backgrounders, Screening Copies, and Traffic Instructions.
Additional Distribution and Outreach Services
- Screening Copies for campaign awareness and broadcaster outreach.
- Guidance on the process of obtaining the PSA Approvals from the Telecaster Committee that are required before television broadcasters will schedule PSA airplay.
- Development of creative and engaging PSA Campaign Backgrounders that encourages key decision-makers with television broadcasters to schedule their PSAs into regular rotation.
- Preparation of Traffic Instructions for distribution to a television broadcaster’s traffic department(s) and that provides traffic managers with the detailed information required to schedule and log television PSAs.
PSA Tracking & Analysis
Charitable and non-profit organizations need accurate airplay data to evaluate the success of a PSA campaign.
That’s why Milestone tracks PSA airplay on every broadcast outlet in all national and local markets across Canada, not just the measured markets. We also analyze PSA airplay data to evaluate dollar value and audience reach.
Milestone PSA tracks and measures past airplay for PSA campaign analysis
and establishes benchmarks for future PSA campaigns.
Organizations use Milestone PSA reports to help their communication and marketing teams identify trends in their PSA airplay and focus their outreach efforts with television broadcasters.
These reports also provide valuable data to measure the success of television PSA campaigns and provides senior executives with measurement data for communication with stakeholders and sponsors. Some organizations also use PSA report data in their financial reports.
PSA Campaign Tracking and Analysis
PSA Campaign Analysis
Milestone PSA examines recent television airplay to identify broadcast television channels and stations that support an organization’s PSAs; and helps target broadcasters for specific outreach efforts based upon their programming, audience and market demographics.
Milestone Television PSA Airplay Reports
Milestone uses a proprietary tracking software to extract television PSA airplay data from the monthly programming logs of every specialty and digital channel and conventional television stations across Canada.
PSA airplay data matching an organization’s PSA campaign search criteria is then validated to ensure it accurately reflects the sponsoring organization’s PSA campaign.
The PSA airplay data is captured in a PSA Airplay Report that breaks down monthly airplay by time-of-day; spot titles; provincial and market demographics; broadcaster affiliation; and conventional station or specialty channel demographics.
The reports monitor trends in total PSA airplay, dollar value and audience reach. Reports can also: analyze trends in PSA airplay based on other key performance indicators such as:
- individual stations
- network affiliations
- station ownership
- provincial locations
- city markets, and
- timing of campaign launches or social marketing activities
PSA Dollar Value and Audience Viewership Reports
The data for Milestone’s PSA airplay reports is derived from business intelligence and each television station’s monthly programming logs. Our dollar value and audience viewership data are estimated from data supplied by television broadcasters and Numeris.
Organizations also use Milestone PSA Airplay Report data in their financial reports. The dollar value of television PSA airplay can be included as “Gifts-in-Kind”, thereby increasing their organization’s revenues and charitable activities. Milestone also works directly with accountants to provide supporting data and documentation during an organization’s annual audit process.